May 22, 2018

Lessons football & football management can teach corporate leaders

May 2, 2018

In April we had the four European Champions League (CL) quarter finals. The second legs of three games were epic. Roma beat Barcelona in one of the greatest comebacks in CL history. Juventus almost did the same against Real Madrid, while Liverpool destroyed Manchester...

April 3, 2018

The FIFA World Cup is around the corner (14th June to 14th July 2018). For one month, Pakistan will be engulfed in a football craze. Everyone becomes a football fan and supports one team or the other.

According to FIFA reports, there were 14.9m unique viewers from Pakis...

March 20, 2018

American Tourister, Samsonite’s mass market label, is re-positioning itself as a hip international travel brand; targeting the cool, young traveller.

In December 2016, as part of their India campaign, Virat Kohli was brought onboard as a brand ambassador. Kohli is – for...

March 13, 2018

In a commoditised space, gaining Top of Mind is the way to win market share. With the FIFA World Cup around the corner, more & more brands are looking to leverage one of the most watched global events with high levels of fan engagement — Brasil 2014 had an in-home audi...

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