May 2, 2018

In April we had the four European Champions League (CL) quarter finals. The second legs of three games were epic. Roma beat Barcelona in one of the greatest comebacks in CL history. Juventus almost did the same against Real Madrid, while Liverpool destroyed Manchester...

March 20, 2018

American Tourister, Samsonite’s mass market label, is re-positioning itself as a hip international travel brand; targeting the cool, young traveller.

In December 2016, as part of their India campaign, Virat Kohli was brought onboard as a brand ambassador. Kohli is – for...

March 13, 2018

In a commoditised space, gaining Top of Mind is the way to win market share. With the FIFA World Cup around the corner, more & more brands are looking to leverage one of the most watched global events with high levels of fan engagement — Brasil 2014 had an in-home audi...

Please reload

Featured Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Recent Posts
Please reload

Archive
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
 

SPORTS CONNECT

©2017 by Sports Connect