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Why the FIFA World Cup Will Be A Game Changer For Brands Targeting Millennials

In a commoditised space, gaining Top of Mind is the way to win market share. With the FIFA World Cup around the corner, more & more brands are looking to leverage one of the most watched global events with high levels of fan engagement — Brasil 2014 had an in-home audience reach of 3.2 billion. Russia 2018 is expected to have an even higher reach. Brands are looking to reach and engage with a significant millennial audience through co-branding opportunities with national football federations, elite players & top football clubs.

In just the last four weeks, three major partnerships have been announced: - First Neymar became the global brand ambassador for TCL — a top three global television manufacturer.