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Three Reasons Why Your Brand Must Partner With a Football Property & Leverage the FIFA World Cup


The FIFA World Cup is around the corner (14th June to 14th July 2018). For one month, Pakistan will be engulfed in a football craze. Everyone becomes a football fan and supports one team or the other.

According to FIFA reports, there were 14.9m unique viewers from Pakistan for the Brasil World Cup 2014, even though the games were played in the middle of the night during the month of Ramzan. The PTV football show – Kick Off – had the highest TVRs in that month, more than any Ramzan shows!